The term cosmetic packaging generally is used to descri […]
The term cosmetic packaging generally is used to describe secondary packing and packaging of cosmetics and fragrances. Cosmetic products are non-toxic substances designed for improving the appearance of an improved look without completely altering the biological makeup or functions of the human body. They can be applied to the skin as massage lotions, lipsticks, eyeliners, mascara or eye shadow, placed in purses or cosmetic bags, or placed in cosmetic trays. A cosmetic product that does not include inhalation of a substance usually has been cleared by the U.S Food and Drug Administration, but certain cosmetic products are not cleared by the FDA and are sold without FDA approval.
There are four key factors that need to be considered when developing cosmetic packaging. These factors include: (a) function - what purpose will the cosmetic packaging be used for? (b) material - what material will the packaging be built from? (c) Shape - will the cosmetic packaging be round, square or rectangular? (d) Identity - how will the cosmetic packaging be identified as its own separate unit?
When it comes to cosmetic packaging, it is important for the material to be tamper resistant and tamper proof. Tamper resistance means that the cosmetic packaging material cannot be easily broken into or torn by physical means. Tamper proofing adds an extra layer of protection for cosmetic packaging as it ensures that the product cannot be opened with a metal blade or simply washed with soap and water. The FDA does not require cosmetic packaging to have tamper proofing and many companies prefer this extra security but it is not a necessity.
Skincare formulations are normally packed in individual cosmetic tubes that are then dispensed in a cap size plastic with holes punching for dispensing. The tubes are constructed so that the correct amount of formula is dispensed per tube and that the lip and cheek area of the tube is not left empty. To help prevent spillage, the outer casing of the tube is designed with tabs so that the product can be wiped up neatly. To further assist the cosmetic product in being stored, most cosmetic tubes are also available with a snap on lid that when closed will prevent the cosmetic from falling out on a warm surface.
The next time that you look at a beauty product, look again at the packaging. How did the manufacturer to achieve the final cosmetic packaging design? What was the consumer reaction to the packaging design? How well does the product depend on the packaging? Will consumers react poorly if the cosmetic packaging design is poor? How well does the cosmetic packaging fit with the rest of the product?
Many cosmetic products contain essential oils in either waxes or liquid forms. These components should be packaged using glass and plastic containers that enable them to dissipate easily but prevent them from coming into contact with heat. The heat can break down the essential oil molecules so that they are no longer effective. Heat can also change the molecular structure of the plastic container. If the plastic container is poorly designed, then the product may not be absorbed by the skin effectively.